EMPOWERING WOMEN’S ECONOMIC SUSTAINABILITY THROUGH INFORMATION AND MEDIA LITERACIES IN ILE-IFE, NIGERIA

Authors

  • ADEJOKE CLARA BABALOLA Department of Adult Education and Lifelong Learning Faculty of Education Obafemi Awolowo University, Ile-Ife, Osun State
  • OUSMAN BADJIE Department of Adult Education and Lifelong Learning Faculty of Education Obafemi Awolowo University, Ile-Ife, Osun State

Keywords:

Information literacy, Media Literacy, Women's empowerment, Economic sustainability

Abstract

This study investigated the influence of media and information literacy on women's economic sustainability in Ile-Ife, Nigeria. Using a descriptive survey design, data were collected from 250 women in informal economic activities, such as artisans and traders, across five major marketplaces. A structured questionnaire, with a high reliability score (Cronbach's alpha = 0.82), measured literacy levels and their economic impact. Analysis using frequencies and percentages revealed high levels of both literacies, with 84-88% of respondents demonstrating strong skills in critical evaluation, digital communication, and information sourcing. The findings show that media literacy significantly boosts economic empowerment by improving informed decision-making, marketing effectiveness, online content creation, and fraud prevention. Similarly, information literacy enhances the ability to identify market trends, increases financial confidence, improves access to training resources, and supports informed financial decisions. The study concludes that integrating these literacies into women’s empowerment initiatives is crucial for enhancing economic sustainability, household welfare, and community development in informal economies, emphasizing the need for targeted interventions like digital marketing and financial information management programs to address existing gaps.

DOI: https://doie.org/10.10318/SER.2025831529

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Published

2025-09-30

How to Cite

BABALOLA , A. C. ., & BADJIE, O. (2025). EMPOWERING WOMEN’S ECONOMIC SUSTAINABILITY THROUGH INFORMATION AND MEDIA LITERACIES IN ILE-IFE, NIGERIA. Sokoto Educational Review, 24(2), 215–226. Retrieved from https://sokedureview.org/index.php/SER/article/view/582

Issue

Vol. 24 No. 2 (2025): Sokoto Educational Review

Section

Articles

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Copyright (c) 2025 ADEJOKE CLARA BABALOLA , OUSMAN BADJIE

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