INFLUENCE OF PARENTS AND PEER-GROUP ON CHOICE OF BUSINESS EDUCATION PROGRAMME AMONG SECONDARY SCHOOL STUDENTS IN ZARIA METROPOLIS, KADUNA STATE

Abstract

This study investigated the Influence of parents and peer group on choice of business education programme among secondary school students in Zaria metropolis, Kaduna state. The study had four objectives. Four research questions were raised to guide the study while two null hypotheses were formulated and tested. Descriptive survey research design was used for the study. The population of the study was 8865 SS III students that registered for UTME in Zaria metropolis. Three hundred and eighty two students were used as sample for the study. The instrument used to collect information from the respondents was self- structured questionnaire, titled Students Choice of Business Education (SCBE).  Data were collected by researcher assisted by seven (7) research assistants using face to face method. Data collected were analyzed using mean score for answering the research questions and Pearson Product Moment Correlation for testing the two null hypotheses.   The study revealed among others that parents have influence on the choice of business education programme among secondary school students in Zaria metropolis. It was concluded that in a short run lesser number of students would be offering Business subjects in senior secondary schools level because most parents and peer group discourages students from opting for educational related course. The research recommended among others that secondary schools authority in Kaduna state should invite parents to create awareness to them on career day. This will enable parents to appreciate the importance of Business subjects